Catalogue Studio Toogood has completed the creative direction and styling of Tom Dixon’s first catalogue. In callaboration with photographer Henry Bourne, the Studio worked on building a concept around this year’s “Utility” theme. Embracing the robust qualities of British manufacturing and industrial machinery, the imagery is made up of a series photographs taken in 19th-century London factories alongside detail shots of old tools.

George Smith Studio Toogood provided the direction and styling of the catalogue for Tom Dixon’s latest collection of upholstered furniture manufactured by George Smith. The overall concept, photographed by Henry Bourne, explores and contrasts the inherent craftsmanship and quality of these traditionally made pieces against the unashamedly modern shapes found in Tom Dixon’s designs.

Shop Concept The Studio has also been working closely with Tom Dixon on a visual merchandising concept for its “Utility” theme that can be rolled out to all of its shops across the globe. Chalk boards, old tools, fluorescent tape and photographic lightboxes featured heavily. Part of this brief included designing a series of cabinets and tables on which to display the furniture and accessories collection.

Milan Furniture Fair 2009 The visual merchandising concepts and display units developed by Studio Toogood for the Tom Dixon shops were shown for the first time on the “Utility” exhibition stand at Salone del Mobile in Milan. Studio Toogood was responsible for the concept, detailed design and final installation of this 195 sq m stand.

Tom Dixon Showroom, London Based on the concept developed for Tom Dixon’s ‘Utility’ theme for 2009, Studio Toogood designed and installed Tom Dixon’s first showroom at Portobello Dock. Visitors can explore the showroom by peering through windows and doors that reveal individual room sets inspired by materials such as copper, cast iron and wood. Salvaged, found and reclaimed materials were used to express an anti-retail aesthetic. Photography Tom Mannion